Based in Manchester, LateRooms.com was launched in 1999 and was bought by First Choice Holidays plc in 2006.
September 2007 saw First Choice Holidays plc merge with TUI Travel plc to form the TUI Travel Group. LateRooms.com remains a part of the TUI Travel Group today.
LateRooms.com can be a useful method of booking smaller hotels, guesthouses, bed & breakfasts and apartments online, as the website allows any hotel or accommodation provider to make their property available. More than 50,000 options are offered, with real-time bookings and confirmations facilitating immediate stays, or those planned up to 12 months in advance.
LateRooms.com offers a 'book now, pay on departure' facility at many properties, unlike other agency websites which often concentrate on 'pay-in-advance' rates.